Entrepreneurs know that doing business is not about selling and making profit.
But it's a pretty short term mind set.
Successful businesses try to develop a long lasting relationships with their customers to ensure long term profitability and of course existence as well.
Ever wonder why the business give their customers the business giveaways like key chains, coffee mugs, wall clocks e.
c? Are they just trying to be generous? Absolutely not.
The reason behind this is of course the prosperity of their business.
To develop a relationship with their customers, to create "brand awareness".
This bring them rewards in multiple tiers.
Many other people also get to know about their businesses and thus become a potential income stream for them.
So what items can you use as a business giveaway? I would suggest that key chain has a potential to lay a great impact on the customers.
There are various reasons.
Some would even argue and oppose my opinion and would vote in favor of any other item.
However the argument is not which is best but what my point is that how you can enhance your business by personalized key chains.
Key chains are one of those items which are frequently used by a person.
Majority time of a day it remains near to its owner.
If not in hands then at least it should be in his pockets.
They are cheap as well.
So it would be a wise move to gift your customers, key chains.
It will keep them reminding of your business whenever they use it.
But achieving maximum from the personalized key chains is not that simple.
There are some tips to be observed so to be effective.
You should try to personalize them by engraving the initials of your customers.
With the initials engraved, the customer will feel that special attention is being given to him and that the key chain is just not another item taken out from the huge collection in the store/stock room.
Additionally, try to use key chains with other integrated functions in them like and embedded knife, a torch light, LED light or even a USB key chain.
So as to make sure that they use the key chains are used by your customers for other purposes as well.
The more they use, the more the chances of your business becoming popular.
Use unique and bright colors so that it is noticed.
Some cool art work or even your beautifully designed logo will also do the trick.
Coming to shapes, try to be innovative.
The old round, oval or square shapes are boring.
Try some 3D and geometrical shapes.
Of course it should be beautiful.
An awful design sure leaves no good impact on the customers.
In the end.
Don't stick with one fashion.
Keep on innovating and try some thing new after certain time period so as to make sure that the feeling of freshness never dies.