It is up and running and everything appears to be A-ok.
You know your website is fine because you visit it every day but something is not right.
Lately you have been getting the feeling that you are the only one who is visiting this magnificent website of yours that should be generating business for your company but isn't.
If this is indeed you, then there is a good chance that your website needs some SEO to get it noticed on the information highway aka The Internet.
Before we get into what SEO is and how it can help your website to get noticed, let's address the issue of why nobody is finding your site in the first place.
Now, there may be absolutely nothing wrong at all with the look of your website.
The graphics might be tasteful and displaying properly in the different browsers, and the content, in other words, the textual information may be informative and logically laid out.
But it's not looks that matter here; it's what's going on beneath the surface that counts.
Search engines rule the Internet.
They trawl the Web, looking at sites, and if your site is not friendly to them they will pass over it.
That's the first reason why your website may not be getting noticed.
The second is that you probably do not have any links to and from your site and it is not being ranked by the search engines and getting onto their first results page.
The first page of results generated by a search engine for an Internet searcher is a highly desirable page for your website to be listed on as most searchers do not look beyond the first page! Ok, so now you know why you might need SEO, what is it and how can it help you? SEO is an abbreviation the term "search engine optimization", and involves increasing the visibility of websites to search engines on the Internet.
In other words, SEO can help you get your site noticed by the search engines and it employs a number of methods to do this.
To give but one example: search engines will notice your site if there are links going back to it from another website and start ranking your site.
The more the search engines notice your site and the higher they rank it, the better the chance of your site making it to the first results page.
The term SEO can also be taken to refer to "search engine optimizers", however.
These are the people whom you need to consult about SEO for your website, and who will carry out search optimization for you.
Getting search engine optimizers to do SEO for you is an absolute necessity as it is difficult and costly to do it oneself.
Search engine optimizers have the necessary tools at their disposal and are experienced at putting together SEO campaigns to suit their client's needs and budget.
Once you have decided that you do, indeed, need to get your website some SEO then it is time to find yourself a search engine optimizer, and where do you find one? Yes, you are correct, by looking on the Internet, of course, for that is the most logical place to find one of these companies.
Word of mouth is also good, so try asking people you know who have websites whether they have used a company they can recommend.