Email Marketing - Consider the 3 Fundamentals Every Advertiser Should Know

103 20
Every e-mail communication you send to a preferred group of your shoppers, subscribers, or content readers is an outreach by your organization to take an action that should result in more awareness of a campaign or a specific task your customers will be rewarded for.
Each e-mail you send should have a basic structure that both interests the reader and entices them to respond.
A great e-mail message will include these three components: 1) Personalization Nothing says "give me your money and don't ask questions" like a fake generic e-mail.
Messages that start with "Dear User" or the like have little chance of being taken seriously by an end user that sees it as a generic junk mail.
Personalization can come in the forms of customized salutations, messages sent based on a specific initiative (segmentation), or even just the tone of the message itself.
2) Branding Every message must incorporate your brand in some way.
Why? Branding is the result of a visual indexing of the priority, value and importance of the message.
Adding your brand is like a signature on every message, showing the customer who they are dealing with.
3) Call-to-action Every message, no matter its purpose, must guide users toward a specific action.
If you are sending a product announcement , provide a link to a pre-populated shopping cart and an FAQ.
Get the customer informed and ready to buy in as few clicks as possible.
Custom landing pages are a great way to continue the message on your website, where the sale can be made.
Drawing in a customer is the goal of e-mail marketing, and you want to do it early and often.
If the reader finds value in what you are offering, they will follow.
Write your e-mail marketing from the customer's standpoint, and ask, "What's in it for me?" Effectively communicate this, and your customers will line up at the door.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time

Leave A Reply

Your email address will not be published.