- One of the most effective ways to get the word out about school fundraisers is to send letters or flyers home to parents. Make sure that your notices include specific requests of families; if you are looking for volunteers or chaperones, let parents know and give specific actions to get involved. Because flyers are easy to put up on the refrigerator at home, they are an easy way to make sure families remember.
- Get the word out to the community by harnessing the power of local media. Write a short script that explains your goal, event details, dates, and cost, and adapt it to different media types. Contact local radio stations to see if they will donate free air time to your school, take out ads in local newspapers, and get in touch with area bloggers to see if they will do a feature. Get students involved wherever possible by asking media members to interview the kids who are planning the fundraiser.
- Social media is popular with school-age children as well as their family and community members. Harness the power of social media by creating an online campaign to promote your fundraiser. If your school does not already have a profile on Facebook or Twitter, create one. Use the profile to post regular updates about the fundraiser, give details about location changes, request volunteers or ask for donations. Encourage parents and students to become friends or followers and consider setting up a contest to see who can get the most people to do the same.
- Many schools send out newsletters to everyone in the district, which makes them an easy way to reach many people at once. Contact your principal's office to see about adding a fundraiser announcement or article to the next newsletter; this is particularly effective for long-term campaigns. In the announcement, include details about how the money will be used and list specific ways readers can get involved, both in person and online.