This is because they have direct interest in your business.
These are the people who will either buy and use your products or promote them further.
It is obvious that if you are selling weight loss supplements, you can possibly target people looking for a solution to obesity and cellulite, but not children considering video game purchases.
In case of the latter, your marketing strategies will never convert into leads.
IM gurus often list the different places where you are most likely to find your prospective buyers.
However, for a newbie in the online marketplace the bigger question involves not knowing where to find them but rather how to identify them in the crowd.
As a matter of fact, your target audience is also looking for you.
The search engines become the mediator here.
They are computer programs that use algorithms and therefore, in order to be able to connect your business with its potential customers, it needs a little help.
It is essential to create a searchable site by writing on relevant topics, using the right key phrases and tags, posting at high traffic sites and using back links.
Identifying your target audience is not as difficult as it sounds and if you use these tips it will become easier.
Remember it centers on pre-planning.
- Searching Via Demographic Profiles -
This includes your family, friends, acquaintances and co-workers.
Through them you can try to figure out who your target audience might be.
Within your social circles, you will find different types of people namely a single male or female, a stay-at-home mom, a childless couple, a divorced father with kids, a retired couple and a single /couple who make a handsome monthly income.
These demographic profiles can give you subtle hints on the motivations and buying patterns of the different groups.
- Knowing What They Want -
Ask them questions based on your selected niche.
It includes what they would and would not look for and information on how much they are willing to pay for a particular product or service.
- The Achilles Heel -
Some are unable to lose weight, a few others are struggling to get their venture off the ground, others are battling acne outbreaks while somewhere there is a stay-at-home searching for legitimate online earning opportunity.
Everyone has a pressing issue, desire or problem and knowing what that is will bring customers to your door.
- Where will you share content -
You should publish your content at places where people spend most of their time.
That is why knowing where they get their content from is crucial.
After you've figured out your target audience, it is time to devise a strategy tailored to your audience.
- Write content on topics they are most likely searching for.
You can use trade newspapers and magazines pertaining to your niche to find the trending topics or the industry buzz.
You can also join discussion groups and forums and see what people are talking about.
- Use high ranking keywords and phrases.
Keyword suggestion tools are an invaluable resource when it comes to figuring out good key phrases.
- If you are still clueless, you can refer to other businesses in the same niche to see what they are offering.
- Write original, well-researched and informative content.