Website Design - A Technical Approach

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Website design is a comprehensive method of multidisciplinary techniques. The websites are comparable with the print media such as newspapers, magazines, and leaflets etc. which are published to spread general or specific information among people. The websites are the electronic version of latest communication media which offers more flexibility in every aspect over the print publishing.

A website contains several 'web pages' containing information within the specific location of that website. The first web page of the site is called 'home page'. Sometimes the first web page contains only welcome note and/or some graphic image, a disclaimer or asks for language or location selection. These are known as 'splash pages'. These are more common in commercial websites. The web pages are written using HTML language and located in a URL which is specific for every page. The web pages are linked with each other using Hyperlinks which helps the viewer to navigate from one page to another. Once created the website has to be submitted or uploaded over the internet so that public can view it. The FTP (File Transfer Protocol) is most widely used to publish the website online. There are several techniques to increase the rate of viewing the website which include linking the website with a search engine (such as Google, Yahoo Search etc.), advertising the link on other websites etc.

The website design involves in-depth application of various disciplines such as mark-up languages (HTML, XHTML, XML) and style-sheet languages (CSS) which are used to write the information, orient them and prepare the layout of the pages; script programs to serve both client side and the server side (JavaScript, PHP, ASP etc.); databases for integrating and storing the informations in the form of data; and multimedia tools (e.g. Flash, Maya etc.) for attractive graphical representation. Therefore, websites have two parts, one observable front-end and the other hidden back-end, accessible by the developers. The front end contains the information, graphics, audio or audio-visual effects whereas the back-end contains the source scripting codes.

Naturally website design involves a number of expertise from different fields under one project manager or full time involvement of one or few website developers. The dynamic websites require regular control for updating the informations. While designing a website, one should remember the basic aspects which are-
1. Purpose of creating the website is important, so the orientation of contents in the site should serve the purpose.
2. To increase 'visibility', i.e. access by viewers, more keywords, bulleted lists, hyperlinks etc. should be used so that search engines can easily catch the site.
3. Website design and appearance should be user-friendly and attractive in order to increase traffic to that site.

The web-developer cannot control the devices like the web browser, operating system, audio aids, font type etc. devices that the user has enabled on own computer. They follow certain techniques so that the web pages display the same what they are coded for.
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